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Top 5 things to do to improve website performance

Website to a user is similar to a first impression on a date. Every business wants to showcase themselves in the best manner and let's explore some ways of improving this presence.


Lot of businesses face loss of traffic, page load issues or subpar user experience, issues quickly add up and result in a poor website conversion rate. You can be on top of it by conducting a detailed website audit, you will uncover key areas of improvement, giving you the opportunity to improve your business’s most important digital asset.


By using this 5 point website audit checklist and free website review consultation, we can help you resolve any and all of your website issues.


1. Search Engine Optimization


Optimizing search ranking and obtaining organic search traffic is crucial for any business. It helps you to obtain more high-value leads and lower your advertising costs and overall cost-per-conversion.


What is search engine optimization (SEO)?


SEO is the practice of improving website and content to obtain premium visibility and increase organic search traffic.


To obtain this free website traffic organically, websites are required to meet a certain set of standards set by search engines like Google, Bing and others. Your website requires solid structure and it needs proper optimization in order to successfully obtain traffic in a sustainable way.


For business owners with no prior experience, this can be rather difficult, but we’re here to help.




2. Links and Off-Page SEO


Website links have been an essential aspect of search engine optimization. By website links, I’m talking about your website’s internal page linking, external website links and websites that link to your website (backlinks).


During a detailed link audit, having a look at your backlink authority is a great place to start.


By first knowing your website’s trust flow, citation flow and its amount of backlinks, we can better understand how Google views your website’s authority on the web. Doing this is extremely important as it can help you find and avoid a number of mistakes. These mistakes include linking to sites with negative reputation, removing links that are hurting your reputation and properly using internal links.



3. Website Usability


Many designers, developers and digital marketers look to user experience and usability to increase a website’s conversion rate.


Often enough, the quick fix is right in front of them. As you make it easier for users to navigate through your website, they become more comfortable, increasingly confident and are more likely to convert.


Simply maintaining a smooth user journey with easy-to-use interfaces on your website allows users to spend more time on your website, leading to more conversions.


According to the Gomez report in 2010, 88% of online consumers admitted they are less likely to revisit a site after they’ve had a bad experience.


So if your website is misleading or dysfunctional, chances are you’re losing the majority of your target audience. And if you’re paying for this website traffic with pay-per-click advertising, this will cost you a fortune in the long run.


Think of usability as a responsive metric which constantly needs improvement, it’s not linear or one-dimensional. On this side note of responsiveness, don’t forget to optimize your website for mobile devices. Mobile device users make up about 60% of all global website traffic.


4. Performance


Website performance and the speed at which a page loads should be another top priority, especially with Google’s latest page experience update.


To briefly summarize it, Google’s algorithm is going to consider user experience to rank pages on their search results. Meaning if one of your most popular pages are loading too slow, experiences layout shifts, isn’t secure or isn’t usable on mobile devices, it could be penalized.


With that said, page performance is a vital factor that’s only getting more and more essential, so try our website audit consultation to identify these issues.


Plus, a website with good performance not only increases your chances to rank for a keyword, it also reduces bounce rate and user experience.


When analyzing the performance of a website, we analyze image sizing, unused scripts, server response time, load speed of page content, and many more performance metrics.


5. Social Presence


A strong social presence and website integration of social media links activates a suite of opportunities.



Linking all of your social media accounts is just as important too, as it builds credibility, boosts brand awareness and gives you the ability to obtain new website visitors from a secondary source.


Plus, potential customers will specifically look for your social media links to see how your business is positioned or to look for latest updates. This builds user trust so don’t make them difficult to find, put them in your footer where users expect them.


Wondering how your website measures against these 5 parameters, you don’t need to look into this individually. Just reach out to rollmatics.com and we will provide you a detailed audit report.


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