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Dark Theme VS Light Theme. What’s Best For Your Website?

Dark mode or light mode? The choice is frequently up to us on social media, software and other user interfaces. But what about website design? If you’re looking to design or redesign your website, you might be somewhere in the middle – wondering which theme is best for your business. We can help you with a few tips

Understanding The Differences

On the surface, choosing a website’s colour scheme appears to be quite simple.That’s likely a result of the common misconception that a website’s colours are based on branding alone and has little impact on a website’s success.

But there’s much more to it than that. Colour alone can have a negative impact on a website. It can even affect the user’s ability to read website content and interaction with the interface.


Whether you choose a light theme or opt for the dark side, it’s necessary that you work to provide users with optimal text size and visible contrast.

The main difference here is that light themes can easily get away with full saturation for several elements whereas for dark themes should be limited to one or two branded elements.

Conversion Rate

Between 62% and 90% of a user’s subconscious judgement of a website is based on color.A user’s website theme preference varies by target audience. So not all websites should use a light theme, but they shouldn’t rush to using a dark theme either.

The takeaway here is that no colour will guarantee a perfect conversion rate, but choosing the right one can help convey the right emotions and bump it in the right direction.

What’s Best For Your Website Design?

As usual, there’s no one-size-fits all solution to choosing the perfect theme for your website But here is a general rule, light themes are generally better for dental, professional, home services, health, e-commerce and legal websites.

Dark website themes are commonly found on construction and contractor websites, applications, real estate websites but they can also do quite well on legal websites and e-commerce stores. Still unsure? Reach out to Rollmatics and our experts will help you make the right choice!


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