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Steps to Find Long Tail Keywords

Keyword research is among the first steps of an SEO strategy and the one aspect of SEO that the majority of people get wrong. This is especially the case if you are starting a new SEO strategy.

Today our blog will focus on Long Tail Keywords. We highly recommend long tail keywords as there is less competition and very high relevance.

What are long tail keywords?

Long tail keywords are search phrases with a low number of searches and a low competition. Long tail keywords typically consist of 4 to 6 words. As you generate content regularly with focus for long tail keywords, your organic traffic numbers will add up soon. Additionally, when you shift your focus to long tail keywords you are creating content for people that are highly relevant.

If you are struggling to find these keywords, here are some of our tips -

Step One: Collect a list of topics

Make a short list of the services/products you offer. Compiling a list of long tail keywords to target starts by understanding your core business services. You can also use Google autocomplete to get a list of popular search queries.

Step Two: Keyword Planner

Getting your Google Ads account and Keyword Planner is imperative to building a presence for your business on Google. Google Keyword Planner will give you many keyword ideas that you can build on.

Step Three: Filtering search terms

Filter your search results to see by competition score. You can also Select Avg. monthly searches, and filter by less than or equal to 150 (<= 150) in the Keyword Tool. Make sure to sort your keywords by Avg. monthly searches and you’re ready to start analyzing and selecting your long tail keywords.

Step Four: Analyzing keyword opportunities

Review all the keywords and make sure you select the keywords that make the most sense to your customers. Search intent is the goal which a user has in mind when they search a keyword or key phrase on a search engine. Understand your customer’s intent and curate your keyword list.

Step Five: Competitor’s websites

If a website is ranking for a specific keyword, they’ve got to be doing something right. A great way to know you have a chance to rank for a keyword is by analyzing the current content for that keyword. Make sure your website stands out compared to your competitors. Keeping the content relevant is very important.

If you’re looking for digital Marketing help, Contact Us and we will set you up for success.


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