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How to Effectively use Social Media for Small Business Owners

Are you getting the most out of your social channels to build your brand, increase visibility or connect with customers?

Social media can be a fast, efficient and relatively inexpensive way to step up your digital marketing game. However, like any marketing strategy, there are right ways to execute social media strategies – and there are wrong ways. Let’s dive into what you should and shouldn’t be doing when it comes to your business’ social media strategy.

Post on Social Media With a Plan

Many business owners and marketing managers assume that simply posting on social media will draw attention to their business, engage with customers, generate traffic to their website and increase leads & sales.

Social media accounts that flatline or never really launch well at all are usually the result of poor planning. Instead, Start by Setting Your Social Media Strategy with Specific Goals & Objectives

Smart social media managers always start by setting the goals and objectives that they want to focus on.

Social Media to Increase Brand Awareness

Brand awareness is a common goal for a business’s social media strategy. That’s because social media is one of the easiest ways to grab the attention of potential customers.

Some means of measuring brand awareness generated by social media include:

  • Follower count

  • Reach of your posts

  • Likes, shares and mentions

These are the most common ways to measure brand awareness. Of course, brands carry an intangible component to them as well. But for our purposes here, we’ll stick to what we can do to measure to determine how well a social media strategy is helping the brand.

Driving Traffic to Your Website from Social Channels

Driving traffic to your website is another objective you can set for using social media.

Good metrics (such as those generated by Google Analytics) show how many visitors are coming to your site, the quality of the traffic (time spent on page/on site, other pages visited, bounce rate, etc.).

A social media account that gets you likes but few clicks to your website is basically leaving money on the table. A good social strategy, however, drives traffic and increases conversions & revenue.

Social Media for Lead Generation

Social media has become a powerful player in a customer’s journey. When considering a sales funnel, social media is a highly effective tool for getting people to the top of your funnel.

Lead generation can be tracked in a variety of ways from the amount of customer information that you collected through social media, participation in contests or campaigns and the quality of the leads you are getting from social media.

Create a plan wisely based on your business goals. Once you do so, persistence and choosing the right social media platform will be critical in executing your marketing strategy. Stay tuned, we will share how to choose the right social media platform and how to execute marketing strategy in our upcoming blogs.

Interested in improving your social media strategy & execution with Rollmatics?

Get in touch with us today! We’d love to hear from you and talk more about how we can help you with social media management for your business!


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